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Risk and Roll Art

Behavioural Biases

Behavioural Biases

Regular price $55.00 USD
Regular price Sale price $55.00 USD
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A graphic t-shirt styled like a vintage lab chart

The subject matter is the least scientific thing about money. Behavioural Biases catalogs cognitive, emotional, and heuristic shortcuts in hand-drawn notation. Loud enough for the front row, smart enough for the boardroom.

From the Artist’s Desk

Here I’ve depicted three categories of behavioural biases (cognitive, emotional, and heuristic) as a vintage scientific diagram, highlighting examples of each using symbolic forms and handwritten annotations. Yet, the authority suggested by the familiar, schematic visual language stands in contrast to the fundamentally unscientific nature of cognitive bias, where our mental shortcuts and emotions might distort our rational decision-making.

Shop more design by Alice Mollon

Product Details

  • Lightweight, soft cotton in a retail fit
  • Direct-to-garment graphic print
  • Relaxed feel for everyday wear
  • Pairs with jeans, shorts, or layered looks

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