A graphic T-shirt about why losing a hundred dollars hurts more than winning a hundred dollars feels good.
The Loss Aversion T-Shirt illustrates this psychological bias through two identical triangles that cast two very different shadows.
Striking enough for the front row and smart enough for the boardroom, this finance-inspired graphic tee transforms one of behavioral finance’s most influential concepts into wearable art.
From the Artist’s Desk
I wanted to demonstrate visually how our perceptions and biases can have real-world effects.
A pair of glasses represents the lens through which we see the world, casting light onto two identical triangles. One points upward to represent a gain, while the other points downward to represent a loss.
Although the triangles are identical, the viewer’s perception distorts their impact, disproportionately stretching the shadow of the loss. A falling tear reinforces this imbalance, emphasizing the greater emotional weight we often attach to losses compared with equivalent gains.
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Product Details
- Lightweight, soft cotton with a modern retail fit
- Direct-to-garment graphic printing
- Relaxed feel for comfortable everyday wear
- Easy to pair with jeans, shorts, or layered outfits
